Skills: Copywriting, Strategy

Le Romandie Club Rock – Digital Newsletter

Digital Newsletter

  • optimisation of strategy with switch to Mailchimp
  • redesign with an emphasis on pictures
  • follow-up of performance

As a member of the committee of the Romandie Club, in 2014 I suggested improvement in its digital strategy. One of the milestone was a complete update of its newsletter. I created, from scratch, a reusable template on Mailshimp featuring images and links to music videos.